The idea is to focus on getting MORE fruits and vegetables in your diet. Fresh, frozen, diced, sliced, steamed, raw, whatever. You just want more. In fact, starting in March of 2007, the CDC and the Produce for Better Health Foundation are launching a national campaign with the slogan, “Fruits & Veggies — More Matters.”
The new message replaces the old “Five a Day” campaign, which dates back to the early 1990s. Why? Because five servings of fruits and vegetables is just not enough.
Adults need anywhere from seven to 13 cups of produce daily to reap all the health benefits of fruits and vegetables. So, more really does matter.